Hybrid Courses Have Advantages But Business Students Do Not Like Them

William H. Price, DBA, Associate Professor, University of Texas of Permian Basin, Odessa, Texas 79762  e-mail: price_w@utpb.edu  



The perception of education quality for business management courses taught by traditional lecture in a classroom or taught by a hybrid blended lecture and online is similar. This study sampled the anticipated and perceived expectation of students in each category. We also looked at traditional versus non-traditional undergraduate business student inclination to enroll in a hybrid course. While we expected the non-traditional students, which tend to work longer hours, to prefer the hybrid format since it did not require as much time on campus. However there was little difference in non-traditional student preference, we discovered a slight preference by Sophomore students for the hybrid format of delivery.